The metaverse is creating a new virtual marketplace for retail brands
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In the last decade, developments in government legislation have led to the legalization or decriminalization of cannabis in a number of countries, municipalities and U.S. states, allowing users to fully appreciate the sacred plant in both recreational and medicinal settings.
Technologically, the rise of the metaverse has reinvigorated the impact of having a virtual presence. The internet and social media introduced the concept of a “virtual self” and with it, facilitated an unprecedented form of communication and interaction. The metaverse is expanding on this capability through the creation of virtual avatars that move through virtual environments created for their exploration and engagement. This integration could be the future of cannabis, and entrepreneurs are already betting on it.source
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