Tag Heuer rolls out NFT feature for some smartwatch models
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Tag Heuer, the Swiss luxury watchmaker owned by fashion powerhouse LVMH, will now let customers display non-fungible tokens (NFTs) on the face of certain smartwatch models, in a new feature announced on Wednesday morning.
The move comes in partnership with with Ledger for owners of the Tag Heuer Connected Calibre E4 smartwatch. Watches will also be compatible with Metamask.
The NFTs will appear in a hexagon with a cloud of particles moving around the image. The new update will be available free for smartwatch owners through the Apple App Store or Google’s Play store.
The company said it worked with blue chip NFT collections such as Bored Ape Yacht Club, CryptoPunk, Clone-X, and World of Women to develop the idea.
"I have had a deep interest in the NFT space, and this feature fits with TAG Heuer’s tradition of being avant-garde and innovative in technology," Frédéric Arnault, CEO of TAG Heuer, said in a statement. The company was one of the first major luxury brands to experiment with smartwatches back in 2015.
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