Emirates airline to launch NFTs signalling a big push into digital domain
Being one of the most progressive countries in the world, Emirates doesn’t want to lose their chance to be first in metaverse.
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That’s why Emirates is committing a 'significant' investment towards digital space of the future.Emirates airline will be launching collectible and utility-based NFTs (non-fungible tokens), signalling a move into the fast-expanding NFT universe. The first projects are already underway, with a launch anticipated in the coming months, the airline said in a statement.
"Dubai and the UAE are blazing the way in the digital economy, having a clear vision supported by practical policies and regulatory frameworks in areas such as virtual assets, artificial intelligence, and data protection," said Sheikh Ahmed Al Maktoum, Chairman and Chief Executive, Emirates airline and Group.
I think, we’re two steps nearer to a great future
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