Ferrari Accepts Crypto Payments For Its Cars
According Reuters, the well-known luxury sports car manufacturer, Ferrari accepts crypto payment for their high-end vehicles in the United States.
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Ferrari’s decision to embrace crypto payments was catalyzed by market demand and input from their network of dealers, notably driven by an increasing number of clients who have made investments in cryptocurrencies. These clients encompass both younger, crypto-savvy investors who have amassed wealth through digital assets and more traditional investors seeking to diversify their investment portfolios.
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Enrico Galliera, Ferrari’s Chief Marketing and Commercial Officer, highlighted the efforts made by cryptocurrencies to reduce their carbon footprint. This includes the implementation of new software and a greater reliance on renewable energy sources. Galliera expressed the company’s strong commitment to achieving carbon neutrality throughout its entire value chain by 2030.
Even Tesla, a major electric vehicle company, briefly accepted Bitcoin as a payment option in 2021 but later suspended it due to environmental concerns raised by CEO Elon Musk. Ferrari accepts cryptocurrency payments was driven by market demand and input from their network of dealers. This demand comes from a growing number of clients who have invested in cryptocurrencies, including tech-savvy younger investors and traditional investors looking to diversify their portfolios.
Enrico Galliera highlighted the potential to reach new customers who may not have considered owning a Ferrari through traditional means. This strategic decision is expected to open up new opportunities for both the company and prospective buyers.
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